Internet-enabled mobile phones, mobile Internet devices and Personal digital assistants (PDAs) are changing the way people access and work with information and all making it easier for consumers to shop online while on the move. According to a research more than 30% of mobile phone owners around the world have browsed the Internet via a mobile handset. Google, Microsoft and Yahoo! have recognized the potential of this market and are making great efforts to promote mobile commerce to users and advertisers. The percentage of mobile Internet users is fast growing vertically this means that having a WAP friendly website will be a necessity rather than a nice-to-have.

In the evolution of modern shopping, consumers have very recently progressed from visiting a physical store every time they wanted to buy something to shopping online via a desktop or laptop computer, at least some of the time. The next evolutionary step will presumably have shoppers making more purchases online from mobile devices. So, is your store ready to serve these mobile customers?

Today large no of consumers are increasingly accessing the Internet with various types of mobile devices. Websites design India follows that those consumers will shop from the mobile devices and ecommerce merchants should prepare their sites now for what will surely be next big trend in online shopping.